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partnered with TwoSides to redefine its brand presence and strengthen its connection with a new generation of consumers. The scope of work covered both a comprehensive brand refresh and a fully integrated Ramadan campaign.\nOn the brand side, we evolved Samix’s visual identity to better reflect its personality; bold, approachable, and rooted in everyday moments. This included refining the logo, developing a cohesive visual system, and extending the identity across packaging and brand touchpoints.\nFrom brand transformation to cultural engagement, the work positioned Samix as a more relatable, modern, and experience-driven brand.",{"item":262,"type":450},"block",{"type":444,"children":452},[453],{"type":447,"value":454},"The rebranding process focused on evolving Samix’s identity while maintaining its recognizability. 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